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WWF Mug n.03

Polar Bear
WWF Mug n.03


Polar bears depend on Arctic ice to hunt and raise their young. But the ice is shrinking. Buy our bespoke dedicated mug with the Polar Bear to help us and the WWF UK protect them and their habitat.

By Selling at least 10 mugs this month, we will be able to adopt a Polar Bear with the WWF.

Our animal adoptions will help towards varied programmes such as conserving the Arctic region’s rich biodiversity and maintaining a healthy Arctic environment with undisturbed ecosystems and healthy populations of wildlife.

By helping to protect polar bears you’re helping to make sure the Arctic food chain stays healthy – for the benefit of wildlife and people in and beyond the Arctic.


[vc_row full_width=”” parallax=”” parallax_image=””][vc_column width=”1/1″][vc_video link=”https://www.youtube.com/watch?v=5ITc3Uclb40″][vc_column_text css_animation=”right-to-left”]Polar bears are the biggest land-based carnivores in the world. Their Latin name, Ursus maritimus, means ‘sea bear’ – reflecting the fact that they are strong swimmers and spend most of their life around water. Their thick white coat and a layer of fat keep them warm and camouflaged in their harshArctic habitat.

Polar bears generally live and hunt alone, though they can be quite social. They mainly eat seals – which, by using their remarkable sense of smell – the bears can detect in the water beneath a metre of compacted snow, and from almost a kilometre away.

These impressive animals roam across vast areas – sometimes up to 600,000 sq km – to find food and mates. Adults are strong swimmers; they can swim for many hours to get from one piece of ice to another.

Climate change is currently the single greatest threat to polar bears. Their icy habitat – which they depend on to hunt and breed – is melting away. They are officially classed as ‘vulnerable’ by the IUCN.[/vc_column_text][vc_column_text css_animation=”right-to-left”]


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The most serious threat to polar bears is climate change. The Arctic is warming faster than the global average, meaning that the sea ice that polar bears need is melting earlier and forming later each year.

Less sea ice means that it’s more difficult for female polar bears to get onto land to make their den; and in the spring it’s more difficult for polar bears to feed. All of this means that polar bears are fasting for longer, making it harder for them to survive the summer season.[/vc_column_text][vc_column_text css_animation=”right-to-left”]


The delicate Arctic ecosystem may be devastatingly affected by shipping, development, and oil and gas exploration.

For example, an oil spill could have catastrophic and long-lasting effects on the whole of the highly specialised marine ecosystem.


In some areas polar bears are spending more time on land. This brings them into closer contact with people, as they enter towns and villages out of curiosity or to find food. This conflict results in bears and peoples being seriously injured – or even killed.

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Why polar bears matter

In addition to the cultural significance that polar bears hold for Arctic people, and worldwide, they are the top predators in their food chain. This means they play a crucial role in maintaining the balance of the ecosystem.[/vc_column_text][/vc_column][/vc_row]