In this article, we’ll show you 4 new social media analysis— along with suggestions based on new Facebook stats gathered by Klout & TrackMaven.

1. Top 10 Topics 

Here’s some fascinating information from Klout, which analyzed the social interactions of half a billion people to find out what they’re sharing on Facebook.

The study determined that these were the hottest topics of discussion:

Top 10 List faceboob topics

Use these topics to create posts that will grab your fans attention.


2. Add Calls-to-Action

It is very important to add unique, entertaining descriptions to everything you post on Facebook.

Adding a call-to-action like a question or fill-in-the-blank statement works great for increasing engagement.

TrackMaven studied calls-to-action like:

  • Share
  • Please
  • Like
  • Now

And adding calls-to-action dramatically improved the performance of Facebook posts.

call to action social media post

Be creative with your calls-to-action while asking fans to:

  • Click a link
  • Read your post
  • Comment about a post



3. Use Exclamation Points 

Here’s another interesting nugget of data:

Between 5 and 9 looked to be the sweet spot.

exclamation point facebook


4. Write Longer Posts

Writing longer posts will help you tell more detailed stories to your fans & increase engagement on your page.

According to TrackMaven, posts with more than 80 words get more interactions from fans.

post lenght facebook tip