In this article, we’ll show you 4 new social media analysis— along with suggestions based on new Facebook stats gathered by Klout & TrackMaven.
1. Top 10 Topics
Here’s some fascinating information from Klout, which analyzed the social interactions of half a billion people to find out what they’re sharing on Facebook.
The study determined that these were the hottest topics of discussion:
Use these topics to create posts that will grab your fans attention.
2. Add Calls-to-Action
It is very important to add unique, entertaining descriptions to everything you post on Facebook.
Adding a call-to-action like a question or fill-in-the-blank statement works great for increasing engagement.
TrackMaven studied calls-to-action like:
And adding calls-to-action dramatically improved the performance of Facebook posts.
Be creative with your calls-to-action while asking fans to:
- Click a link
- Read your post
- Comment about a post
3. Use Exclamation Points
Here’s another interesting nugget of data:
- Using exclamation points in your posts will help boost your Facebook engagement!!!!!
Between 5 and 9 looked to be the sweet spot.
4. Write Longer Posts
Writing longer posts will help you tell more detailed stories to your fans & increase engagement on your page.
According to TrackMaven, posts with more than 80 words get more interactions from fans.