Look around the internet at some successful internet marketers. They all have
1. Negative keyword implementation.
You do not want to have your ad show up in searches that do not pertain to your target market. Negative keywords in a Google ad campaign is going to be critical for your success. Let me walk you through it. Step one: Find a keyword research tool that is comfortable for you to work with. Then do a search for frequently used terms and phrases for the product you are marketing. Need a place to start? Google offers a free keyword search tool, or if you would like a few more features try a fee based tool like Wordtracker. Let me give you an example of what I am saying. For a second let’s assume you are marketing guitar lesson products. Typing “guitar” in to your keyword search tool will show you that the phrase “guitar repair” is frequently used. In this phrase “guitar” certainly would apply to your business. However, “repair” does not. “Repair” would be your negative keyword.
Let’s tall a look at Magnetic sponsoring by Mike Dillard. Think about what things people may be searching for. Someone might be searching for a compass or more specifically for a ‘magnetic compass.’ In this case, the word ‘compass’ would be a negative keyword. Let’s look at one more, Jay Kubassek, promotes CarbonCopyPRO business. When researching you will find phrases such as ‘carbon emissions’ and ‘carbon footprint’ are used often. For the marketing purposes of Carbon CopyPRO, Jay would need to look at ’emissions’ and ‘footprint’ as two likely negative keywords, since they clearly don’t pertain to his business.
2. Accurate and effective split tests. So what is a split test? It is not as complicated as it sounds. Split tests are simply statistical evaluations of a marketing tactic in two different forms. For instance, let’s look at a sampling of landing page conversion rates. As with any formal statistical evaluation, size matters. You are going to want a large enough sampling to get an accurate picture. A good guideline to follow would be 30 conversions. This will yield conversion percentages within a 5% margin of error and for an aggressive campaign (10+ ad groups) a minimum of 1,000 clicks to fully measure overall effectiveness will be needed.
3. Time and Patience
I do not have ALL the Google answers, I do not think anyone really knows exactly the mystifying ways of Google. However, there is very convincing evidence which suggests that loyalty rewards will be offered by Google. Google’s “trust” for you is based on how long your account has been running and the amount of dollars you spend. Time seems to naturally result in an increase in the quality scores, which results in lower costs per click. Account maturity is obviously calculated into the equation by Google. So with that being said it seems that over time your account will naturally improve.