In making a  web  page or website, alongside the content itself, it’s important to take note of the  web   design . This part of a web page is the very first thing a reader or client sees – and as they say, first impressions last. However cool or ground-breaking the information in your web page is, if the reader doesn’t like what he/she sees for the first time, if the page causes too much strain in the eyes, for example, then chances are, they’ll leave without even reading the information in the said web page. So it’s necessary to remember some basic principles in  web   design . After all, making readers experience headaches and confusion went browsing your site is just a big no-no.


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Firstly, when planning the web page, always make sure to use proper colors. It wouldn’t do you or the reader any good if he strains his/her eyes and goes down with a migraine because of the bright neon lights of your page. Moreover, they probably would not return to visit your page because of this unnecessary strain, so make sure that the page they see is easy and pleasant to the eyes. Use cool colors, and remember to use lighter background colors for a darker text – white background and black text, for example, is very easy to the eyes. Making the font sizes of your text larger and easier to read will make readers return more than having minuscule fonts that need to be magnified.

Another thing you may wish to take note of is the importance of navigation. In fact, this might actually be the most important aspect of all – a clear, easy to understand layout where readers won’t get lost and confused. Readers of a web page often get easily frustrated when they can’t find what exactly they are searching for. Wouldn’t you be annoyed if you can’t determine which one of two buttons is the ‘sign up’ button and the ‘logout’ button? Having easier and clear-cut navigation links will help hold the readers’ attention and make them explore more of your website.

Loading time is also a major factor in the readers’ expectations of a good web page. It’s said that the average web reader’s waiting time for web pages is only 20 seconds, so make good use of that time by ensuring that your website doesn’t load longer than that. Different factors affect a page’s loading time, like JavaScripts, images and flash animations, which generally need more amounts of time to load. Moreover, you can never be sure that your web page will load properly on all kinds and versions of browsers because these JavaScripts and animations are not compatible with everything. Better stick to fewer graphic and more text content than get bored readers who can’t access your page.

Building a successful  web   design  needs careful consideration of the readers’ preferences and needs. Format your page in the easiest way for readers to navigate. Keep extra stuff to a minimum and focus more on the important content they seek to find. Also keep your content worthwhile reading or else they’ll go away faster than a speeding bullet. Doing these simple things to your page will enhance the readers’ interest in what you have to say.